Leaders at a loss

October 28th, 2008
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“That stock should be a kind of lost leader…” -

Astute stock market analyst as heard on QR77, Calgary

I’ll admit that I myself wasn’t completely clear on the correct use of this expression. Looking it up, I found this definition of “loss” leader: “a product sold at a low price (at cost or below cost) to stimulate other, profitable sales”. Fair enough, but I don’t think the analogy to buying undervalued stock really works. And it doesn’t help if you don’t even get the term right.

Thanks to the sharp ears of Nick Kram who sent us this one. Ironically, the remark was broadcast last week just as Stephane Dion was stepping down. Nick couldn’t help thinking that it was actually Dion who was the “lost leader”.

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By John Weissenberger